A village pub in the heart of Bishops Itchington has seen a boost in trade since it reopened it doors with a brand new look.
Hundreds attended the launch night on 2nd March, where local residents had the chance to sample the new food and drink menu.
“The launch was really successful and extremely busy. In fact, some customers came back the following day so they could have a better look,” said new licensee Selena Rendell.
“Everyone is really pleased with the makeover, commenting that the appearance is more welcoming and homely, and can’t believe what has been achieved.
“All the regulars are coming back in and there have been quite a lot of first time visitors too, which is always good.”
The pub was closed for one month whilst it underwent a major refurbishment costing £120,000 by licensees Brian Ogden and Selena Rendell and owners Punch Taverns, one of the UK’s leading pub companies.
As a result, the investment has created six new jobs.
The family-friendly pub has introduced a children’s menu and customers can take advantage of the warmer months with the large beer garden and children’s play area.
The pub has also introduced new food menus, featuring traditional pub grub such as hand-battered fish and chips, and will source meat, vegetables and produce from Carpenters Farm at Warmington Mill.
“The food has really taken off, we have been fully booked for our Sunday Roasts, and our food specials, like the pie and a pint meals, have proved really popular,” Selena added.
“We are seeing a lot more daytime trade as a result of the lunchtime specials. I think customers like the fact they can get high quality food at good value.”
The pub is serving two cask ales, with plans to introduce new guest ales depending on customer demand.
The pub, which has numerous pool, darts and domino teams, will continue in their sporting tradition and is now showing sky sports.
Brian, who has been in the industry for 20 years and previously ran a pub in Long Itchington, is excited about the reopening: “We decided to take on The Butcher’s Arms as we could see the pub’s potential, and with it being the only pub in Bishops Itchington we wanted to offer the community the facilities they needed so they didn’t have to leave the village for a quality home-made meal.
“The investment has given the pub a new lease of life, with new signage and contemporary decoration which has given the pub a more modern look whilst retaining the traditional feel.
“We have been extremely well-supported by the local community, and we have some great plans for the pub. We will be holding acoustic nights on the first Sunday of every month with Jim Lantsbery as well as seasonal food promotions, like our special Easter lunch.”
Punch Taverns’ Partnership Development Manager, Stuart Taylor, is also pleased with the pub’s success: “It’s great that Punch can invest in their estate and the refurbishment has restored the Butcher’s Arms back to its former glory, providing quality food and drink, sports and entertainment for the local community to enjoy.
“The pub looks fantastic and this is echoed in the positive feedback and boost in trade the pub has received since opening. Looking at the pub’s opening success, I have every confidence that Brian and Selena will take the Butcher’s Arms from strength to strength and put it back on the map as one of Southam’s leading venues.“
Bookings are now being taken for the Butcher’s Arms three-course Easter lunch, £14.95 for adults and £7.95 for children. All children will receive a free Easter gift.
Food will be served Tuesday – Saturday 12pm – 10:30pm and on Sundays from 12pm – 4pm.
Butcher’s Arms, 11 Fisher Road, Bishops Itchington, Southam CV47 2RE. Website: www.thebutchersarmssoutham.com
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